Recently, the National Natural Science Foundation of China announced the result of the review of the 2017 projects. The subject of "Influence of Social Capital and Preference on Environmental Protection Behaviors - Household Experiments Based on Random Large Samples", chaired by Associate Professor Yexin Zhou of the School of Economics and Resource Management, was approved funding of ¥500,000 yuan by the National Natural Science Foundation. This subject will provide behavioral theory support for environmental protection and propose actionable policy recommendations for improving governance mechanisms.