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Negative comment as a positive endorsement
Published:2018-07-25 Visits:



    For consumers, they believe in criticisms more than compliments, thus, negative comments has significant impact on consumption behaviors. A denial has more powerful influence than its counterpart on varying the sales. This online word of mouth effect becomes one of the most crucial concerns amongst online buyers.



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  Author | Yi Zhao

  Translate | Yujue Peng

  Edit | Zhifang Liu

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